Showing posts with label talent. Show all posts
Showing posts with label talent. Show all posts

Wednesday, June 18, 2014

Copyrights & Licensing: When, Why, Who and How?

For commercial individuals please also reference this blog article here.

The Who?

The who is simple, licensing and copyright usages are specifically designed and to be used by commercial individuals/entities/companies and NOT non-commercial individuals such as wedding/senior/private parties/etc. clients. So when do you know you are using images for commercial purposes? Basically ask yourself, I'm I going to earn any revenue of any kind directly and indirectly from the images. If yes, then that is for commercial usage. Such as professional headshots will be sent to a talent agency where that talent agency uses it on paid/professional advertising and that advertises the model (you maybe) and other models within the agency plus the company as a whole earning the company more exposure. Hence why I generally do not work with agency models due to this plus they never want to pay for licensing (models and the agents).